A Shy Introvert Housewife Turned Online Entrepinay Thru Social Commerce

*Guest Post*

With the hustle and bustle of our modern world nowadays, it is very abnormal for a young wife with only one child to choose the path of being a full time house wife. For Joaymah Capuno, a timid, 36 years old wife and a mother of a lively five year old son from Tarlac, being a fulltime house wife brings joy to her heart and makes her feel complete. But with today’s economic scenario and high cost of living, being a house wife does not mean you cannot earn for a living and help your husband. With the advent of internet and e-commerce putting up a business online and staying at home is the perfect solution. This is the inspiring story of a normal housewife who became a successful online “entrepinay” by being a distributor of MyDivisoria PH.

Welcome to the life of Joaymah Capuno, her life as a housewife is not a bed of roses, a sudden financial crisis happened that severely affected the economic well being of the family, as a mother she does not want to be helpless in the said situation and leave her husband alone in finding a solution. How to start is her main headache. She tried online freelancing jobs as advised by her friends, but she is not that skilled when it comes to computer and the job descriptions are something quite alien for her. If ever she puts up a “sari-sari store” she needs capital (which she does not have during those days) and almost all her neighbours already have one.


Last April 2016, a close family friend told about MyDivisoria PH where she can become an online reseller. She was a cynic at first and the concept of online selling seems dubious due to reports of scammers online, but having no choice she still gave it a try. Just using her smart phone and her Facebook profile she started reselling stuffs posted from the reseller’s page of the said social commerce company. It was difficult at first, building an audience, creating an online persona, and selling to people you have not yet met. But she continued and pressed on, she needs to help her husband earn. She did not expected that just by downloading and posting items to her Facebook account she is already earning and selling RTWs, sandals and other items like hotcakes. With the profits she made on the first few months and seeing the potential it can bring for Tarlac’s housewives, she invited the company’s founder – Karlo Alamares to visit her and teach her how to be a distributor for her province.

Joaymah and her resellers where trained and taught the basics of Social Media Marketing and how to use Facebook effectively in selling their products. With a group of active resellers under her command, she became the sole distributor for the province of Tarlac, with orders worth P20,000 – P30,000 (gross) per week. Last Christmas, she had numerous orders from her resellers and direct buyers – a Merry Christmas indeed for her and her family. The beauty of the MyDivisoria PH business model is that it is easy to execute as Facebook is universal and user friendly, can be started even without capital as she started by pre orders and there is the all out support of the staff and founders of the company. As Karlo eloquently put it – “The end goal of MyDivisoria PH is to decentralize e-commerce, and make it a livelihood opportunity for mothers, students and the unemployed.”

From housewife to online entrepinay and distributor – the journey of Joaymah Capuno is a story worth to be told as we start 2017. An inspiring story of how modern technology, the right team and a mother’s determination (even if a bit shy) have turned a normal housewife to a successful online entrepinay. A challenge to all the mothers out there who wants to become micro entrepreneurs while staying at home and taking good care of the family, if she can do it, other full time mothers out there surely can do it also.

To know more about Joaymah Capuno:

To know more about MyDivisoria PH: